|
|
Corporate Competitive Strategy
Čech, Petr ; Mátl, Roman (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is to create competitive strategy of a middle-size company working in mechanical industry. The thesis analysis the current state and the internal factors of the analyzed firm with respect to the external factors. The competitive strategy and its implementation are suggested on the base of defined firm´s target and competitive advantages.
|
|
|
Visualization Tool for a Drone Pilot in Microsoft HoloLens 2
Václavík, Marek ; Kapinus, Michal (referee) ; Bambušek, Daniel (advisor)
Controlling a drone can feel like a difficult task. Numerous different usage possibilities, together with increasing interest there is even bigger need for advanced tools that allow user to control these robots. In many sectors, auto-pilot programs are used that provide a bit of automatization for repetitive tasks. However, there are many situations that require manual approach of the pilot. Such person needs constant live information about the drone, its position, and surroundings. Due to these dependencies, the pilot requires reliable tool that would allow him to control the drone. Widely used application use screen to display such information. Pilot is then forced to switch between multiple contexts and must compromise his concentration. The aim of this bachelor thesis is to explore the existing possibility of such application in augmented reality. The goal is to create an environment which would lighten the task of controlling the drone for the pilot. As the device that allows the user to work with augmented reality, this thesis introduces Microsoft Hololens 2. These glasses can display information through the developed application which is needed for controlling a drone. Needed information are displayed directly in real-time while the pilot is also aware of many other data used for completing the tasks. The aim is to reduce the disorientation of the pilot.
|
|
|
Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
|
|
|
Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
|
|
|
Drone Squadron Mission Control Tool
Halomi, Ivan ; Milet, Tomáš (referee) ; Beran, Vítězslav (advisor)
The goal of this work, was to find and create a solution to simplify drone pilots work in the terrain using orientation points in the terrain itself before the drone even begins its flight. A solution was put forth and implemented into an already existing application. My work further enhanceded this application with the ability to create various kinds of orientational points, ability to import these points into digital scenes, save the scenes and subsequently use them in playble missions.
|
|
|
Space Missions to Mercury
Novák, Jakub ; Šťastná, Dagmar (referee) ; Froehling, Kenneth (advisor)
Cílem této práce je se seznámit s předešlými i současnými vesmírnými misemi na planetu Merkur, a to konkrétně na předchozí misi NASA Messenger a současnou společnou misi ESA a JAXA, BepiColombo. Tato práce popisuje cíle a dosavadní výsledky, dále se zaměřuje na použité vědecké technologie, včetně detailního popisu vědeckých instrumentů a výzkumu návrhu konstrukce obou sond.
|
|
|
Application for Efficient Drone Control Using Augmented Virtuality
Hubinák, Róbert ; Bambušek, Daniel (referee) ; Beran, Vítězslav (advisor)
The aim of this work is to identify problematic situations that may occur when piloting a drone and based on them design elements of the user interface that would eliminate these problems. The proposed elements were implemented in an existing drone control application. The resulting solution uses the technology of augmented virtuality and augmented reality, where supporting visualization elements are inserted directly into the 3D scene and real data from the drone. In my work, I created a system that allows the pilot to define clues in the scene in the form of a mission, extends the application with a navigation system to these points and adds to the application elements that show the pilot the direction and distance of approaching obstacles.
|
|
|
Strategy Concept of Firm RICADO
Herodek, Jan ; Mucha, Martin (referee) ; Zich, Robert (advisor)
This thesis solves the future growth of the joinery RICADO. It contains of present situation analysis and improvement proposal, which follows the analysis. It includes various options of strategies, which the company can follow to achieve a certain level of growth.
|
|
|
The development of small business entity
Klouda, Martin ; Machotka,, Radovan (referee) ; Koráb, Vojtěch (advisor)
The master's thesis treat of procedure of a small business entity's developement. It deals with analysis of firm's enviroment and with proposal of vision, mission, goals and strategy, which should help the small business entity be successful during its transition from a starting stage to a groving stage of the life cycle. At the end a few words about implementation are added as well as possible risks which could appear.
|
|
|
Evaluation of Organization Culture for Creating Business Ethics Policy
Šubrtová, Renata ; Toufar, Tomáš (referee) ; Putnová, Anna (advisor)
The thesis deals with a concept of corporate culture as an important supposition of business ethics. In the first theoretical part, based on existing body of literature and research, the issue of corporate culture and its significant impacts on functioning and effectiveness of a particular organization is described. In the empirical part, the corporate culture of a specific organization is analyzed and described using the data obtained from The Denison Organizational Culture Survey (by Denison and Neal). Based on the research results, measures leading to the change of existing corporate culture are suggested.
|
guest ::
